The Best Friends Campaign
We’re asking you to step up and be a Best Friend.
The world is getting harder to navigate, and real connection is harder to find. Too many men are carrying things alone.
Be a Best Friend.
Purchase a Best Friends Kit, invite a brother over, and reconnect the way it was meant to be—over a home-cooked meal and a real conversation.
No pressure. No judgment. Just showing up.
Because sometimes the strongest thing a man can do… is sit across the table and listen.
Let’s come together, support each other, and remind one another that no one has to go through it alone.
Be a Best Friend!
Breaking Bread to Break the Silence
Get your BF Kits now
"Be Bettr"
The Best Friends Campaigns
Virtual Men's
Wellness Event
We’re calling on good men who want to be better.
Step up. Be a Best Friend.
Grab a 2-for-1 ticket and bring someone who needs it to the “Be Bettr” Virtual Event.
This isn’t just another online session—it’s a space for real conversations, real growth, and real connection. We’re building an experience to support men in their mental, emotional, spiritual, and physical health—together.
Because right now, the world feels heavier… and good friends are harder to find.
“Be Bettr” exists so no man has to carry it alone.
Coming Soon
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Our Mission & Vision
Our Mission
To bring Islanders together—creating real moments of connection, support, and growth that strengthen individuals, families, and our entire community.
Our Vision
A Prince Edward Island where no one feels alone—where every person has access to connection, purpose, and support, from one end of the Island to the other.
What We Believe
We are stronger together.
When we show up for one another, lives change—and when communities stand united, no one is left behind
Introducing the Best Friends Campaign
This is more than a campaign.
This is a call to show up.
Too many people on Prince Edward Island are struggling quietly.
Too many conversations never go deeper than “I’m good.”
Too many people feel alone—even when others surround them.
We believe it doesn’t have to be that way.
So we’re bringing it back to something real:
A meal. A table. A conversation.
Through The Prince Edward Island Sea Salt Company, we’re using food as a way to bring people together—because sharing a meal opens the door to something more meaningful.
And behind it all, Islanders Helping Islanders is working to build stronger support systems right here in our community—making sure no one has to face life alone.
Because connection isn’t complicated.
But it is powerful.
Be a Best Friend.
Invite someone in.
Start the conversation.
Be part of something that matters.
Welcome to the
AUTHENTIC Misfits Club
For the men who’ve never quite fit the mold— good. You were never meant to.
This is where you belong. Authentic Misfits Club is built for real men living real lives—
the ones carrying pressure, responsibility, and things they don’t always talk about.
Because the truth is… too many men are struggling in silence.
We see it.
We feel it.
And we’re done ignoring it.
Men make up the majority of suicides— and too often, those struggles go unseen until it’s too late.
That needs to change.
And it starts right here.
Through connection, honest conversation, shared experiences—and yes, even a bit of laughter—
we’re creating a space where men can show up as they are.
No masks.
No pressure.
No pretending.
Just real connection.
Why It Matters
This isn’t about fixing men. This is about standing with them.
Our mission is simple:
To create real support, meaningful experiences, and access to resources for men who need it—without judgment.
Through every product, every conversation, and every gathering, we’re building something bigger than ourselves.
Powered by Salts of the Earth, every purchase helps fund Islanders Helping Islanders, supporting local initiatives focused on men’s mental health and well-being.
So when you support this—you’re not just buying something.
You’re backing real change.
Join the Movement
This isn’t a club you join quietly. This is something you step into.
When you become part of Authentic Misfits Club, you’re not just showing up for yourself—
you’re showing up for other men who need it too.
Because strength isn’t about doing it alone. It’s about standing together.
A place where no man feels like an outsider…
even if he’s always felt like a misfit.
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iHi has recently partnered with The Prince Edward Island Sea Salt Company.
We are building a narrative around mental well-being and Sea Salt. Salt is needed daily to sustain life, just as daily mental fitness is needed to properly navigate these interesting times.
SUPPORT OUR INITIATIVES WHILE ENJOYING SOME OF THE
BEST SEA SALT
40% OF ALL PEI SEA SALT CO. SALES COME BACK TO iHi FOR CONTENT, SUPPORT, AND PROGRAMMING.
$2.50 Shipping and handling Anywhere in North America
NOTE: Be watching for contests, promotions,
deals, and events that PEI SEA SALT will be sponsoring
iHi has partnered with
The Prince Edward Island Sea Salt Company.
PROCEEDS FROM EVERY
PEI SEA SALT
SALE COMES BACK TO iHi FOR CONTENT, SUPPORT, AND PROGRAMMING.
$9.99
$1.50 Shipping and handling Anywhere in North America
NOTE: Be watching for contests, promotions,
deals, and events that PEI SEA SALT will be sponsoring
OuR WHY
* Our WHY is simple... BECAUSE WE CAN, and WE WILL.
* We are all in this journey called life together.
*Supporting our community brothers and sisters in a time of need is part of the job description of being human. Our Governments are preoccupied and took their eye off the ball. Now it's up to us to pick up the ball.
How you can help
* Check out our Ecommerce site for new events and products.
* Buying our products & services the $$ goes directly to mental health programming.
* Sharing our message on social media
* Informing people about our message and our business model.
* Funds that go directly to support community programming.
FACTS
* Crazy Hospital wait times
* Lacking mental health support
* Hundreds of open positions
* Toxic environment
** etc...etc.
* These are only a few of the issues facing our current system
* Logic states that things will not get better with more funding. The system needs to change.
Let's have a discussion.
Love & Kindness are the answer
* Being done from a place of LOVE for our brothers and sisters in need.
* Bringing back the basics ... we are building an authentic community of real people who simply care. We care about our Island community and all the people within it.
LOVE & KINDNESS
are
THE ANSWER!!!