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Best Friends Campaign: Breaking Bread to Break the Silence
A simple invitation. A shared meal.
Time for a real conversation.
We all have someone we’ve been meaning to catch up with. The Best Friends Campaign is a reason to stop saying “we should get together” and make the invitation.
Invite a friend, neighbour, or someone you haven’t heard from in a while. Cook something simple, put the phones down, and give each other time to talk—and listen. You don’t need to have the answers. Making time for someone is a meaningful place to start.
Taking part is free. You can join by submitting your first name and email, and we will send you a Best Friends eCookbook detailing the campaign along with a chance to win 1 year of handcrafted PEI Sea Salt worth $600.
If you’d like a little Island inspiration for your table, choose from the PEI Sea Salt and cookbook options below. You will also get the Best Friends eCookBook and a chance to win 1 year of handcrafted PEI Sea Salt. But the best part is your purchase helps support men’s mental and emotional wellness programming through Islanders Helping Islanders.
A shared meal. An honest conversation. A friendship worth making time for.
Break Bread to Break the Silence.
Support our journey and buy a Best friends kit
Summer Collection
Why I created the Best Friends Campaign
It starts with a simple invitation.
For Darren “Salty” Blanchard, the Best Friends Campaign is personal. Hear the story behind it—and why he believes a shared meal, an honest conversation, and time for one another can make a difference.
You can start with one invitation. You can also help us bring more people together.
Invite a Friend to Break Bread
Participation is free. The core of this campaign is connection.
Ready-to-Copy Invitation
“Hi [Name], I’m taking part in the Best Friends Campaign and would love to have you over for a meal soon. It’s just about connecting and sharing a bit of time together. No pressure, let me know if you’re free!”
Conversation Starters
- What’s one thing that made you smile this week?
- What is a local spot on the Island you've been meaning to visit?
- How have you been balancing things lately?
- What are your favorite memories of meals with friends?
Make your next meal mean more
100% of profit supports local iHi programs and events focused on mental and emotional support. Taking part is free, but your purchase helps us grow.
